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Internal Induction Booklet
A booklet I created for an Australasian Grey/G2 company competition.
The brief was to create a booklet for new recruits. My idea was a phone sized, swing tag booklet that was bright and fun.
Using the corporate colours I created a lively book with pages highlighting what we do everyday. The book also held a folded map insert of the global offices and an infographic outlining key moment in the Grey/G2 history. I even wrote the copy!
I tried to portray the way a person would be spoken to as they were show around the office, and tried to make it more friendly then clever.
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